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This is actually a very smart investment by Conor
Everyone drinks wiskey,
And in todays internet age, its still something you need to go out and buy and cant just order online, so the internet can't cut into profits
The Irish especially love wiskey
This is a brilliant well planned out move by Conor
Jay Z made a fortune off his branded vodka.
I would be shocked if a Conor branded whiskey did not become a huge enterprise and not make Conor tons of bank.
Conor will need to make some memorable commercials for it and market it well. Make it become "the cool new drink to have" etc. Do some promotions with popular clubs and have clubs push it onto customers etc
There are maybe three celebrity brands that made money:
Foreman Grill.
Paul Newman Sauce.
And some tequila that I can’t be bothered to google: