It was Georges first and last foray into promoting by trying to be a bit of a heel. I remember people got worked up and I think partially because it was so antithetical to who he was. If Nick Diaz had done it people would have been like, "haha, classic Nick." But when GSP did it people were like, "See he is a low class scumball who just pretends to be humble!!!" But I remember watching the video and it is so opposite to who he is that he says it, Hughes looks offended, and you see GSP almost immediately become apologetic to Hughes.