Yes.
There was some belief for years that Elon was a rebirth of Steve Jobs, like brilliance, and that he would be able to launch new and more popular products each and every year.
What was discovered is Elon is a engineer with a very good vision of technologies he knows can and should be developed and will work, but he needs to typically buy established companies who provide the initial vision, of what they products should be.
Beyond that initial launch and success on the engineering front Elon has shown near zero ability to innovate, or even refresh what he has built. He is not a marketing guy and does not value them as he focuses on engineering.
That has lead Tesla to not updating or launching any new changes or brands to a lineup that is now stale and dated in a rapidly growing EV market.
We have companies now simply taking the Tesla models and doing the look and feel updates Tesla should have done, and selling those as their 'new entrants' into the EV market. They are targeting the people who loved their model Tesla but want something newer and fresher looking.
Do the current Tesla buyers want to rebuy the same car or pay much less for this Tesla competitor who has provided the 'newer and fresher' model that should have been the Tesla update version?