Chael Sonnen can be greatly credited with all of the non-sense BS talk to gain hype over lackluster performances ultimately. Then you saw several UFC fighters (I know, some of this started way back in Japan/Pride. The "professional wrestling" shows at times)..... But now the woman are at it. Honda at WWE events now doing "shows". All of the ridiculous smack talk from sad fighters like Correia. And now Correia trying to stay relevant after an embarrassing loss in short order to Honda with Tate. Connor McGregor etc..the list goes on and on of the ridiculous side show and the "hype" built for so many fights the past several years. Bisping blah blah...it goes on and on. Hey legit no-love lost match-ups, I'm good with that. There are legit guys still who are out to show/prove something. But today, it is hard to discern who is legitimately angry and has a beef with an opponent, and who are just hyping it up for a few extra bucks. I refuse to buy a UFC PPV now due to the cards being typical very weak and blown up on how great they are stacked. One too many let downs to say the least. Only good thing the UFC has done was the Fox deal and getting more and more free events on TV. Maybe that was all part of the plan. Hardcore lovers will pay whatever always for a PPV, but most, and with competitors like Bellator etc...offering all free TV events...they changed the model. Ok..rant over. It is just silly all of the antics and it if the UFC didn't "own" all the fighters, the sport would look like Boxing by now.