For those who don't know in the UK you can get BT Sport as part of your Plusnet broadband for a reduced price due to having so many services with them they offer this as a thank you however they have just had to increase their price for BT Sport by 100% and obviously this has upset a lot of people with them now expected to receive thousands of cancellations. As mentioned I received a call a couple of months ago from BT asking me for feedback as they were begging customers due to shooting themselves in the foot with the UFC 239 trick that backfired and they're expecting it again for UFC 242 (which they've already started to receive). Click here for an article that has gone out since the announcement today Honestly, this isn't about a UK vs US thing because the people in the US have been stung for WAY too long (as I've always said), I really feel for people in the US because they've had this shit more than anyone but the truth is it needs to stop. This is more reason why Dana needs to take the UFC distribution into his own hands the same way the WWE Network did and deal direct with the consumer (us) by cutting out the greedy middle men in between and having all profit to himself (as he deserves). I feel sorry for Plusnet because they are going to receive the same kind of backlash but it's really not their fault with the increase, it's the only way they can offer BT Sport to their subscribers through their platform as BT are trying to make their money up they've lost. It's only matter of time until BT Sport go under now as they've really damaged themselves since doing this.