Hey Guys, Im a sales rep for this company, I think some of you guys took things the wrong way from viewing the clip, the clip was 3 mins long, so there wasnt too much that was said about this product. One misleading conception is about this new design of a parallel grip bar, We all know parallel grip pressing has been around as long as we can remember and how many bars and logs are out there, but 99% of the bars out there are a spin off of the long multi grip tricep bar that everyone is familiar with. It was not said that the T-GRIP is the first parallel grip bar, or that the owner of this company reinvented the light bulb. He just designed a few parallel grip barbells that may benifit a variety of athletes. The ergonomic placement of the handles is set for the average athlete, we do have a double handle bar that is also available for a narrow and wider grip, and custom made bars for anyone. The advantage of these patented designs, is the strait bar in between the handles that will allow you to get a full range of motion on various movements, and there is a variety of training for differant body parts that cannot be performed with the average parallel grip bars. For instance, Behind neck press, shrugs, hammer curls, and deadlifts. The inside (towards middle)of the oval shaped windows where the handles are is knurled for ez-curls and triceps extensions.