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Definitely. The additions of Rampage and Tito gives a lot of insight into where they're trying to take their brand. Hopefully it will contribute to their growth in coming years, but as of now they're still head, shoulders, and torso below the UFC.
Oh, yeah, they aren't a competitior as of yet, but they're trying to be. I thought the had Melendez for sure. WSOF seems to just be content functioning as the biggest UFC feeder org out there.