LofuckingL, ask Chael Sonnen what a few tweets can do, go into the search function and search for Cheal before he started his Twitter and trash talk campaign, you will find that he is mentioned very little by the 10 or so true Chael fans, the army of delusional nuthuggers came after the Twitter campaign as much as they would like you to believe otherwise.
In other words pre Twitter Chael = nobody only really known by the hardcores.
post Twitter Chael = One of the most popular fighters in the game.
Now did everyone just become top control wrestler fans over night ( I would say no because guys who are better at it then Chael are still pretty universally hated, just ask Fitch or Askren or to a lesser extent GSP) or did they become fans of a loudmouth who makes obnoxious comments on Twitter that result in 100 page threads.
Thats what a few tweets can do, sadly.