'Get woke, go broke': Vegan cafe that boasted about charging male customers an 18% 'man tax' and seating women first is now closing down Vegan cafe that charged male customers an 18 per cent 'man tax' is closing down Handsome Her, located in Brunswick in Melbourne, made headlines in 2017 Unique cafe said it could charge men more one week each month due to pay gap A vegan cafe that charged male customers an 18 per cent 'man tax' to highlight the gender wage gap is closing down. Handsome Her, in Melbourne's trendy Brunswick, made headlines in 2017 when it announced it would tackle gender inequalities by charging men more and seating women first. But the cafe, run by green activist Alex O'Brien, announced it would shut up shop on April 28, after just two years of trading. It was not immediately clear why the cafe, billed as a safe space for women and lesbians, is closing, but it has faced widespread backlash for it's perceived reverse sexism. 'The way the world responded (to the man tax) showed us how fragile masculinity is and solidified the necessity for us to confront and dismantle patriarchy,' the post said. https://www.dailymail.co.uk/news/ar...e-customers-18-cent-man-tax-closing-down.html Good riddance. Can't believe it took this long.