Masvidal knows he is the most exciting, most popular WW right now, which is why he is confident in holding out for a big payday. Let's look at the top WW right now: C. Usman = great fighter but boring 1. Burns = good fighter, not boring, but not exciting 2. Colby = good fighter but once again, boring 3. Masvidal: last 3 fights were knockout finishes against top opponents 4. Edwards = not boring but not exciting either 5. Woodley = hate to say it, but he is no longer the killer he once was As an MMA fan, I hope Masvidal holds out for as long as he can and gets paid big money that he trained and fought hard for. Edit: Masvidal is also massively popular on Youtube due to his years as a backyard fighter, along side with Kimbo Slice. His recent videos on his Youtube channel got millions of views. He is WAY MORE popular than ALL of the top WW right now, and he knows it!