What is the problem with clothing manufacturers these days? Do they really think people want to wear shorts with SPRAWL, and NOGI, etc. splashed across them in HUGE letters??? I really like some of their products but i think they should take a "minimalist" approach for the most part. I think this would actually work much better for a "timless" type of styling. Why can't they just design something that has great functionality with very simple and "low key" graphics??? I know they would answer that they want to advertise their products. But in reality, I think most people would buy MORE of their products if we had a lot more options of a simple low key design that doesn't SHOUT when you wear it. Maybe just a very small and subtle logo somewhere on the shorts that wasn't blatantly visible, or one that was in a color that blended in with the shorts as opposed to being neon orange or something like that. are you listening Sprawl, NoGi, etc. etc.?????