Luke Thomas should know better. For example, look at the "MMA Fighters make Fight Picks" videos, most fighters will not make a pick that makes sense when you look at the record and tape. They will make a pick based on "he is my friend, and I like him. So, he is going to win."
Obliviously, fighters have super sensitive egos, and part of a reporter's job is to manage those egos. This means, you have to treat some fighters better than others, based on popularity. Thus, you have to make inconsistent rules about judging fighters. This is what mainstream sports reporters do.
Tom Brady is a Superhero. If the team wins, it is all because of him, "and he can do it all by himself". If the team loses, it is everybody else's fault, and "Tom Brady can't do it by himself."
The mainstream media does this because Tom Brady is a big star, and they need to stroke his ego to maintain a good relationship and access to him. If not now, someday he will be retired, and they can call him up on their shows.
Also, Luke Thomas needs to clean up his language. I don't mind it. But society is stupid, many people use "fuck, shit, and etc" as part of their daily language. Yet, they will act offended when they hear these words in a public place. It is weird. The pretentiousness is retarded. Some fighters may think of Luke as just another Sherdogger with an opinion, when he uses unprofessional language.
Finally, I am sure Luke Thomas has lurked Sherdog. Look at Sherdog, if a member criticizes a moderator's favorite fighter, that member's thread gets censored or the member gets blocked from making threads or threatened with a ban.
Most humans are incapable of handling criticism regardless of how fair and reasonable it is. This is why people often start their critique with phrases like "I love Conor, but..." People are more receptive when you butter them up. So, if you want quality content, you must sacrifice and compromise parts of yourself to get.
Most people want their egos stroked. If you are not willing to do this, they will not come to your house. The only way tho overcome this is to build your own large fanatic following, and force the athletes at the top of the food chain to come to your platform.
