Lloyd Irvin on Fightworks Podcast

Discussion in 'Grappling Technique' started by Squish, Jul 18, 2010.

  1. Squish

    Squish Blue Belt

    Joined:
    Jul 6, 2008
    Messages:
    651
    Likes Received:
    0
    Location:
    Camp Springs, Maryland
  2. Sloth

    Sloth Brown Belt

    Joined:
    May 13, 2008
    Messages:
    3,356
    Likes Received:
    1
    Location:
    Philadelphia, PA
    Good interview. I listened to it earlier this week and he explains a lot of the marketing he does as well as his philosophy in regards to certain aspects of teaching and training his students. They really do a good job getting these interviews at the Fightworks podcast!
     
  3. Drew Foster

    Drew Foster Silver Belt

    Joined:
    Feb 27, 2008
    Messages:
    11,760
    Likes Received:
    8
    s should be upped! Great interview!
     
  4. VicDienekes

    VicDienekes Green Belt

    Joined:
    Apr 27, 2007
    Messages:
    1,091
    Likes Received:
    12
    Location:
    I demand scotch
    Really enjoyed the interview. I wouldn't mind getting a look at that table he has up in his gym.
     
  5. mikedenny

    mikedenny White Belt

    Joined:
    Apr 23, 2009
    Messages:
    60
    Likes Received:
    0
    Now that was a cool interview.
     
  6. sfgrappler

    sfgrappler White Belt

    Joined:
    Jun 28, 2010
    Messages:
    39
    Likes Received:
    1
    Location:
    Jupiter, Florida
    Good interview...especially about his systematic approach.
     
  7. djbrujoh

    djbrujoh Yellow Belt

    Joined:
    Apr 12, 2007
    Messages:
    178
    Likes Received:
    0
    Location:
    New Jersey
    Thanks TS, lots of juicy details there.
     
  8. Spoonman7

    Spoonman7 Red Belt

    Joined:
    Aug 14, 2003
    Messages:
    8,999
    Likes Received:
    35
    Location:
    California
    Having trained with lloyd, i know that he is for real, after listening to this interview, i think peoples criticism of him will subside a little.
     
  9. wOg

    wOg Burien Top Team

    Joined:
    Aug 28, 2004
    Messages:
    4,057
    Likes Received:
    0
    Location:
    Pacific NW
    Incredible interview! Confirms a lot of what I've learned from his e-mails over the years.

    I still go back and re-read some of the things he wrote in the e-mails promoting the Grappling Blueprint almost five years ago. I'm always interested in hearing what Lloyd Irvin has to say.
     
  10. Simco

    Simco Green Belt

    Joined:
    Nov 13, 2006
    Messages:
    1,079
    Likes Received:
    3
    Location:
    Nashville, TN
    I would be surprised.
     
  11. FirstNobleTruth

    FirstNobleTruth Blue Belt

    Joined:
    Jan 14, 2006
    Messages:
    574
    Likes Received:
    10
    Location:
    MA
    Fantastic interview.
     
  12. lethalweapon

    lethalweapon Blue Belt

    Joined:
    Aug 21, 2003
    Messages:
    588
    Likes Received:
    0
    The man does his homework.
    I imagine only his top instructors and students are privy to those statistics.
     
  13. BackAddict347x

    BackAddict347x White Belt

    Joined:
    Jul 17, 2010
    Messages:
    42
    Likes Received:
    0
    In most cases the only people who'd really be critical of him are people who have never trained there, or have trained with the guys. Its honestly a really great place to train, and he's hands down one of the top coaches in the country.
     
  14. lethalweapon

    lethalweapon Blue Belt

    Joined:
    Aug 21, 2003
    Messages:
    588
    Likes Received:
    0
    His heavy-handed marketing turned me off. I bought Matt Furey's "Combat Conditioning", which uses similar type of marketing and I felt ripped off. Lloyd defended his marketing practice well, so I can't hate his product until I actually try it.

    The problem is this type of marketing sensationalize and over-hype the product, which creates a bigger expectation for the consumer. When they actually get the product, it may seem mediocre. Similar to seeing an overhyped movie. You might have enjoyed it more if you weren't expecting so much.


    He does seem passionate about his school, competition and students.
     
  15. BackAddict347x

    BackAddict347x White Belt

    Joined:
    Jul 17, 2010
    Messages:
    42
    Likes Received:
    0
    I mean, thats understandable, but you have to keep in mind, he is running a business. Nobody likes those ads that look so damn good they'll make you buy anything lol. However, in his defense if his marketing was the way it is, and he didnt produce results, then i'd be rather skeptical. I actually like most of the stuff that he puts out, provided you actually follow what he says. Take BJJ Made Easy for example, he clearly marketed that set as a white, and early blue belt set. He said if your anywhere past that, dont buy it, you wont get anything out of it. Well I went ahead and got it anyway, and while it was rather "basic", I got alot out of it. And after training at his school a considerable amount of time, that is really what he has his guys doing.
     
  16. Squish

    Squish Blue Belt

    Joined:
    Jul 6, 2008
    Messages:
    651
    Likes Received:
    0
    Location:
    Camp Springs, Maryland
    Off topic - but if your in the DC area turn it on channel 9. Remember Lloyd Irvins home invasion that got him accused of lying for a marketing ploy? Turns out that guy was arrested as a suspected serial killer. Crazy stuff
     
  17. DirtyCrabcakes

    DirtyCrabcakes Orange Belt

    Joined:
    Oct 20, 2009
    Messages:
    308
    Likes Received:
    3
    Location:
    Columbia, MD
    Crazy!
     
  18. DirtyCrabcakes

    DirtyCrabcakes Orange Belt

    Joined:
    Oct 20, 2009
    Messages:
    308
    Likes Received:
    3
    Location:
    Columbia, MD
    I train at a LI affiliate and I think all/most of the schools use similar marketing styles (mine does somewhat). I can't believe how many students our school has now. Right before we joined, the school doubled in size (space wise). They are about to expand the school again.

    I think it's great. I've been to martial arts schools where there have been only 2 or three people per class - I hated it. No variety. I love that when I show up to class and there are 20-40 people there doing jiujitsu and another 20 people in the room next door doing Muay Thai.

    The marketing definitely works and the product is top-notch.
     

Share This Page

  1. This site uses cookies to help personalise content, tailor your experience and to keep you logged in if you register.
    By continuing to use this site, you are consenting to our use of cookies.