Well I'm going to address only the workouts themselves and not CF HQ or marketing.
The CF workouts need to be tailored to individuals who are doing it for recreation and fitness, and those who are doing it to succeed in CF-style competitions.
For recreational CF'ers the structured plan should look more or less like a S+C program, with a sample workout being something like:
mobility warm up/prehab/ movement prep
skill or strength session (power and olympic lifts, or gymnastics)
conditioning (either one METCON 10-20 mins, several short ones, or interval running/rowing/airdyne work)
Some days may not have a skill or strength component, and will be entirely focused on conditioning. This is taking into consideration the average CF'er, who attends a group class which lasts an hour. The METCONs (metabolic conditioning, not my choice of words) will be a traditional CF workout but with low skill movements only. A sample "METCON" might be something like 30-20-10 reps of walking overhead plate lunges, push ups, and russian KB swings. The environment should also encourage low-intensity, long duration work like jogging, mountain biking, hiking, etc. to get adequate aerobic benefits.
For a CF'er looking to compete, the approach must be similar to the above (if they are not going to do the traditional needs assessment and address weaknesses, and just follow a cookie cutter program for competitors) but there needs to be a balance between workouts that are focused on low-skill movements and high skill movements, to prepare for competitions where they WILL have to do oly lifts and gymnastics under stress. If all they did were high skill movement focused workouts, they would likely get injured, but they need to prepare for them. The athlete(or coach) themselves needs to determine how many workouts that may lead to injury they will add to the program.
Some coaches have been taking a periodized approach to cf preparation, OPT and athleteWOD for example. I have been interning at a CF site for school, and continued to lift there for a month or two after graduation, and the owner is a CSCS, MD and ATC. His approach to CF is the best I've seen, and he understands the physiological needs of athletes and recreational CF'ers. He has done a lot of work with go ruck as well.
I hope this made sense.