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I mean, you can have whatever conspiracies you want, it's fine if you believe something weird, but it's not right. The US is the biggest market but they would have US market access whether they had 80% American fighters, 60% or 40%. Their performance in the American market has never depended on having an American champ. Even the actually american champs they have are never marketed as American (Sterling is marketed as Jamaican, Usman is marketed as Nigerian), etc.nah ultimately their #1 market is the US. The fanbase, size and expendable income you see in the US (plus the relatively unregulated sales market) is worth more than anywhere else. China could be there soon, assuming they develop enough meaningful talent for it to be worth watching for the population (IE: maybe if Song Yadong takes off), but ultimately the biggest markets are the US and maybe a few others. The not-so-good guys from underrepresented countries are kept around in case they ever get good and can be used to enter a market, but even then it takes more than one or two good guys to ignite nationwide interest in a sport, it's a much slower, more investment heavy approach.
Let's get into some more details. Less than half (about 47%) of UFC fighters are American. IF they wanted to fill the cards with 60%, 80% American fighters, they could, and not only could they, they would save a lot of money doing so. Foreign fighters usually come with larger travel costs, it's more expensive to fly people in from any country except Canada, compared to domestic travel. But more importantly, foreign fighters require sponsorship of the P1 visa. Now the sponsorship itself has some fees but they're usually small amounts. The big cost there is attorney's fees. And fighters get a visa per fight, so they need sponsorship every time they fight. Every time they bring in a foreign fighter who fights on the undercard or a lower level fight, it would have been significantly cheaper just to get a guy from the American regional scene. And despite that, more than half the UFC is not American.
And that trend is only increasing, since out of the last 28 signings over 2 years, 22 of them were foreign fighters and only 6 of them were Americans. And of the announced bouts for this upcoming contender series, 38 of the fighters are foreign, only 8 are American. Remember, even if these foreign fighters lose their contender series fights, they still cost more to bring on the contender series because that is held in the US, in Vegas, so they will still need to be flown in at higher costs and still require visa sponsorship. And this also means that the number of Americans who will be signed this season will likely be a small fraction of the number of international fighters signed.
So the UFC is spending significantly more money to bring in significantly more international fighters to increase the gap between international fighters and domestic fighters, even as international fighters already outnumber domestic fighters. So in short, the theory that the UFC is trying really hard to keep the league American, it's a very bad theory.