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Bianca Andreescu is a Canadian tennis player who's currently one of the top ranked players in the world. She won the US Open last year.
This is an international list.
You might not know or care who she is, but she's a household name here in Canada is a popular in other countries where tennis is a big sport.
Not popular to the point of being the #5 most marketable athlete in the world, that doesn't make any sense.