The EA Sports UFC video game is in a position to put Jones over the top as a PPV star. Perhaps he'll never bring in the PPV numbers of yesteryear; perhaps he'll always be more disliked than liked, but nonetheless... this is going to be a HUGE crossover promotion for the UFC in which all playable characters will benefit MOST ESPECIALLY the two fighters on the game cover as well as the UFC brand itself. Spoiler Big ups to Marde Liquide and Senzo Tanaka for the shoops! This game is (IMO) the first legit MMA game and hopefully will appeal to ALL gamers not just MMA hardcores. It's also a going to be a serial game like Madden football, so it will continue to grow & evolve like TUF. Brock brought WWE crossover fans to the UFC; this game will have an even great effect on the gamers of this world.