I had a poorly thought out theory last night, forgive if others have already said it there has been way too many Jones/Tom threads to keep up with.
Jon is saying announcements are coming. Tom one minute says Jon is retired, the next he's got plans and an announcement is coming...
What if the marketing machine caught wind of all this Jon/Tom drama when it first started heating up leading into the Stipe fight, and decided to play into it a while to bolster sales when the announcement is finally made? "Tom, be the squeaky wheel for a bit. Jon, dip, dive, dodge, and duck for a while, we're all going to make more money that way..."
Might be T-totally of base, but so many parts of this situation have felt like a big damn troll job. I don't think it's beyond reason.