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Yea well, despite people passive-aggressively bashing Fitch, I believe he had this feeling when he worked for the UFC.
No one remembers the video game likeness rights thing? http://www.cagepotato.com/total-horseshit-jon-fitch-dropped-from-ufc-over-video-game-licensing/
They threatened to let him go, while on one of the longest winning streaks in company history, because he didn't want to immediately sign a contract giving his likeness away in perpetuity.
You guys hate Fitch, but this pushed Dana over the top on his hate for AKA saying how impossible they were to deal with. It nearly cost the UFC Cain Valasquez at the time.
This. I don't see how people can be so brainwashed.