This is the second half of his long interview. After his personal life, he talks about MMA and UFC. He says that " fastest growing sport" is a tagline and UFC is growing but MMA has died down since the end of 2000s. No pride fights, local fights don't generate interest and fighters being treated like pimps and hoes by Dana sets a bad example that its ok for fans to talk shit which leads to a smaller talent pool. Overall he implies that although Pride might do sneaky shit with fighters, they had deep respect with fighters in public which led to them being looked upon in a more dignified manner in the eyes of fans while today, a fighter is like a dancing monkey and if promoter can shit talk them then why not fans? 38:30: This segment of the interview was much better and optimistic than the first half. EDIT: Also he mentions that the UFC tells fighters what to say and not to say ( I can confirm because I have talked to Riggs and he said the same thing} and the Reebok uniform takes fighters individuality away and it doesn't allow them to be expressive. It feels like communism.