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So, the Paul brothers too. It's just baffling the enormous percentage of the population that simply don't understand how the economy works. The Paul brothers don't understand it. The fighters don't understand it. Most fans don't seem to understand it.
When you ask "How do me and you make more money than every UFC fighter", the answer is very simple, and anyone with an IQ above 80 who isn't living under a rock would know it:
You make more money than every UFC fighter because you have more fans and people interested in you than every UFC fighter. And you have more people interested in you because you've spent the last decade growing a large following by being an idiot that many other idiots, mostly brain damaged kids, enjoy to watch. It's as simple as that. The market for that is bigger than the MMA market. And those people who follow you crossed over to boxing just to see you box, not because they actually like boxing.
However, you don't make more than Conor McGregor. What does Conor McGregor has in common with the Paul Brothers that the other fighters don't have? Exaaaaaaaaaaaaaaaaactly. A big following. Many people who want to see him fight. See? It's all about people wanting to see you. If people don't wanna see you, how hard you punch and how many world titles you have is irrelevant.
People are more interested in personalities than in fights. Fights aren't that exciting for most people. You get the masses engaged when the one fighting is someone people enjoy to watch.
"It's not fair"
It's perfectly fair. You're punching people in the face and getting punched. You're not curing cancer. You're not solving environmental issues. Nobody owes you anything by default just because you do physical work. Don't like it, don't sign the contract. Want more money? Find a skill in higher demand, or find a way to get people interested in you. Otherwise, what money are you claiming, exactly?
This is what most people in the world don't understand, or at least PRETEND to not to understand, for god knows what reason: You don't get paid because your skills. You don't get paid because you work hard. That, in itself, is worth next to nothing. You get paid when you supply a demand. The bigger the demand, the higher the pay.
So, in that sense, it doesn't matter if Jon Jones is the most skilled fighter in the world. There is more demand for the Paul brothers than there is for Jon Jones. More people wanna buy the Paul product than Jon's, or Francis's. People actually decide with their wallet who's gonna make bank and who's not.
Do you usually just go around offering money to people for their hard work? Do you go up to street painters that are super talented but sell nothing you wanna buy and just say: "Here's 2k for you being so talented. You deserve it". I'd bet most of you don't.
Now, why is the law of supply and demand so fucking hard to understand? Are people really that stupid? Or they just ignore it because it goes against their delusions? They feel they're very valuable because they work hard and therefore wanna be rewarded? I'm sorry, but you're not valuable just because you work hard and have skills. That's not how the economy works.
I will say this, UFC awards far less percentage of its revenue to payroll than other sports leagues. So while not every fighter can be making $1m+ per fight, they should be getting more than they are