How would you rate the WWE Network move? I know it was considered a huge failure at first. Is that still the popular opinion that they would have been better off without making the change?
I'm still under the impression that it will work out for them long term because in a couple of years you will so so many companies with their own iPPV app that it will be hard to get new customers. But the WWE will have beat the market to the punch and will be able to hold onto its customers that others will struggle to add.
That is also me just talking out of my ass though with the opinion.
Its two-sided
The biggest mistake I (& others) think they made was including Mania in it
That was the huge 500k-1.2m PPV they can count on.
Vince told stockholders they would roll out at about 2m by end of first year (they are still 500k short) & when he realized the launch was going to look like a bomb, he panicked & added Mania.
They yet to recoup that loss
They are at a little over 1m domestic (subs) & that is way short of goals.
WWE-Network is profitable, but not as big as they hoped & it killed DVD & PPV.
Now both DVD & PPV were heading downward anyway though.
I think the biggest mistake they have is not promoting the library every Mon/Tuesday
They only promote the new stuff
If they should clips of a classic Flair, Dusty, Bruno match on Raw & said you can watch it in full on WWE-Network, I think it would be a great tool for subs.
but, Vince hates "wrestling" & does not want to have new era WWE fans associating "sports Entertainment" with "Wrestling"