Is the Reebok Deal the Biggest Blunder in the History of the UFC?

Discussion in 'UFC Discussion' started by RTL, Aug 15, 2015.

  1. RTL

    RTL NostraMMAus™ Platinum Member

    Joined:
    Jan 24, 2015
    Messages:
    7,075
    Likes Received:
    20,800
    Location:
    Toronto, Ontario, Canada
    And when we look back on MMA a couple of decades from now, is this going to be the point where the UFC's greed became apparent and everyone started to turn on the organization?

    Or is this actually no big deal that only the hardcores are fussing over?

    [​IMG]

    I'm much more inclined to think the former since Reebok has actually had to put out statements on Twitter to defuse customer frustration, and has remarkably thrown the responsibility back towards the UFC.

    I pointed this out in another thread:
    Now obviously the UFC isn't at the level that the NBA is (no matter how much White will have you believe it), but $70mm for a six-year deal on a roster of over 600 athletes, displayed and advertised on a television vehicle like FOX, is the sponsorship heist of the century, and though it's been speculated, there's nothing to prove (or disprove) that White and the Fertittas didn't have a lucrative side deal that they took to screw over their athletes with this ridiculous deal (despite claiming that fighters get "all of the money" of the $70mm deal, but what other deals were made?).

    Other surface reasons why this deal has been poorly received thus far:
    1. Poor compensation for fighters.
    2. Exclusivity (no other sponsors allowed).
    3. Bad designs.
    4. Lack of individuality.
    5. Overpriced "fight kits."
    6. Possibly manufactured in a sweatshop.
    7. Poor quality (from an official Reebok product tester)
     
  2. bartleby929

    bartleby929 Purple Belt

    Joined:
    Jan 27, 2015
    Messages:
    1,660
    Likes Received:
    231
    WMMA is. the end game of WMMA is ugly.
     
  3. Degen Gambler

    Degen Gambler Silver Belt

    Joined:
    Jul 1, 2013
    Messages:
    12,144
    Likes Received:
    10,919
    I couldn't tell you who the official clothing sponsor is of any other sports league and I watch them all at least once in a while. I don't think it really matters much.
     
  4. Eric Brown

    Eric Brown Crusty old bastard

    Joined:
    Feb 5, 2010
    Messages:
    7,488
    Likes Received:
    424
    Location:
    Florida
    For those of us who spend no time on twitter, can you provide some of what Reebok said?

    Thanks.
     
  5. CTYankee

    CTYankee Brown Belt

    Joined:
    Jul 16, 2012
    Messages:
    3,880
    Likes Received:
    2,716
    Location:
    Probably Costco
    Same here. The only team that I even know is Oregon football because Nike is so obnoxious about it.
     
  6. RTL

    RTL NostraMMAus™ Platinum Member

    Joined:
    Jan 24, 2015
    Messages:
    7,075
    Likes Received:
    20,800
    Location:
    Toronto, Ontario, Canada
  7. Rational Poster

    Rational Poster Yellow Card Yellow Card

    Joined:
    Sep 18, 2013
    Messages:
    38,045
    Likes Received:
    41,347
    UFC is not as big as you or anyone here seems to think.

    They got the deal that they are worth at this point in time.
     
  8. Eric Brown

    Eric Brown Crusty old bastard

    Joined:
    Feb 5, 2010
    Messages:
    7,488
    Likes Received:
    424
    Location:
    Florida
    Brutal disclaimer.


    Thanks again.
     
  9. Dragon Punch

    Dragon Punch Black Belt

    Joined:
    Feb 5, 2013
    Messages:
    6,412
    Likes Received:
    17,443
    Location:
    Sydney, Australia
    The bigger blunder would be letting Fedor sign with Bellator.
     
  10. AppliedScience

    AppliedScience Brown Belt

    Joined:
    Sep 21, 2013
    Messages:
    2,656
    Likes Received:
    41
    •Reebok delta and UFC logos for fight-focused attitude and brand appeal
     
  11. DhalpsdaDocta

    DhalpsdaDocta Blue Belt

    Joined:
    Jul 2, 2013
    Messages:
    707
    Likes Received:
    47
    I like the UFC kits,,the hoodie shirts ar dope, and the champion kits are dope...Most of the other kits are pretty cool.

    I think its been good for the ufc, makes them more professional looking, i think in time the fighter compensation will improve..

    People just love to hate on everything the UFC does..especially on sherdog
     
  12. Overpressure

    Overpressure Vulcan has no moon

    Joined:
    Jan 29, 2015
    Messages:
    59,496
    Likes Received:
    90,010
    Location:
    A log cabin in Corn Valley
    It's making money and gaining momentum.
    Don't cry.
     
  13. RTL

    RTL NostraMMAus™ Platinum Member

    Joined:
    Jan 24, 2015
    Messages:
    7,075
    Likes Received:
    20,800
    Location:
    Toronto, Ontario, Canada
    No doubt that for Reebok, this deal totally makes sense. But for the UFC, if the priority was maximizing the amount of money their fighters can make, this deal made zero sense, and the enormous backlash is evident of that.

    There's an apparent aloofness/ignorance from the UFC, or something else we're not being told (IE: financial incentive for stakeholders to take this deal). It can't be as simple as wanting the UFC to look more "professional," because although the uniforms are cleaner, they lack in design quality and individuality, and are repeatedly criticized for it.

    No problemo.
     
  14. usmctanker242

    usmctanker242 Red Belt

    Joined:
    Jan 5, 2008
    Messages:
    9,302
    Likes Received:
    5,994
    Location:
    Jacksonville, NC
    The deal just went into effect recently and it's the first big clothing deal for the UFC. Reebok can't come out of the gate, waters untested, and give each fighter $500 billion dollars sponsor money per fight. It's going to take some time, so yeah, like all major changes there's going to be some growing pains. Only time will tell... wait 5 years and see how the deal changes/evolves, and how it actually benefits the fighters and industry alike.

    This day and age people have no patience and it's so often "all or nothing" immediately.
     
  15. jameswolfe

    jameswolfe Satanic Metal Belt

    Joined:
    Nov 23, 2006
    Messages:
    3,251
    Likes Received:
    6
    I think the answer is yes. This is clearly not the case of a few isolated fighters being butthurt. But I do think their slow movement in taking action over PEDs, the Jones/Chael thing and the handling of Cro Cop are up there too.
     
  16. bartleby929

    bartleby929 Purple Belt

    Joined:
    Jan 27, 2015
    Messages:
    1,660
    Likes Received:
    231
    I just think it devalues the sport in the long run.
     
  17. Datura

    Datura Purple Belt

    Joined:
    Mar 21, 2011
    Messages:
    1,659
    Likes Received:
    798
    I think it is. Not only did they throw all their fighters under the bus money wise but the uniforms look like absolute shit.

    Instead of seeing the iconic gear the fighters used to wear they've been forced to wear uniforms that make them look like a bunch of Best Buy employees.
     
  18. usmctanker242

    usmctanker242 Red Belt

    Joined:
    Jan 5, 2008
    Messages:
    9,302
    Likes Received:
    5,994
    Location:
    Jacksonville, NC
    Explain how having a uniform sponsor hurts the sport in the long run. Looks like it worked for the NBA, MLB, NFL, etc. Why is MMA so different?

    Also, there was always stories from lower tier fighters about how they could barely afford to train. They couldn't afford gloves, shoes, etc and now that shit is being provided for free. Also, there's an absolute guarantee of sponsor money. For whatever reason people seem to believe that a low tier guy was guaranteed hundreds of thousands of dollars from multiple sponsors, but that wasn't the case. One of the reasons the UFC implemented the sponsor tax (more of a bond-in than a tax) was to guarantee that fighters would be paid by the sponsors. Do none of you remember all those stories about sponsors failing to pay fighters?
     
  19. Headkicktoleg

    Headkicktoleg Yellow Card Yellow Card

    Joined:
    Jul 19, 2014
    Messages:
    33,758
    Likes Received:
    74,738
    Location:
    Raleigh, NC
    LOL where do you come up with this bullshit. I know guys who make more than $2500 fighting in local ammy fights from their sponsors. You have to be lazy as fuck to not be able to get sponsors to be shown on TV. Literally all you have to do is call up a company and say hey you know how commercials cost hundreds of thousands of dollars to run well ill be on TV for 15 minutes can you give me $15,000
     
  20. Rational Poster

    Rational Poster Yellow Card Yellow Card

    Joined:
    Sep 18, 2013
    Messages:
    38,045
    Likes Received:
    41,347
    UFC can't force sponsors to pay them more money and UFC isn't going to get more sponsors if fighters are going to be advertising whatever brands they want.

    This is a longterm move to get more mainstream big dollar sponsors.

    Fighter pay has increased and will continue increasing as the UFC's revenue increases.

    In short, UFC is going to make the old sponsor model obsolete.

    Exactly.

    Fighters and managers were selling advertising space that wasn't theirs to begin with.

    It belongs to FOX and the UFC.

    Sponsors were more than willing to buy it. Who wouldn't? They were buying advertising worth tens of millions of dollars for cents on the dollar.

    As the CEO of Bad Boy said, free rides don't last forever.
     

Share This Page

  1. This site uses cookies to help personalise content, tailor your experience and to keep you logged in if you register.
    By continuing to use this site, you are consenting to our use of cookies.