Per MMA fighting... http://www.mmafighting.com/2015/8/1...ues-to-defy-all-logic-proves-to-have-a-bigger Interesting article. For a while people have been debating the value of Rousey in terms of her casual fan base converting to regular fans. The writer posits that because McConor's fan base is more likely to be already existing fight fans (or more educated fight fans), that they're actually LESS likely to convert to regular MMA fans as they would be already aware of MMA and more discerning in their tastes. Meanwhile, Rousey's fans essentially as new eyeballs to the sport would be much more likely to explore the sport further through mediums like Fight Night as they don't really know what they like yet. In other words, Rousey's fans are new to the sport, everything is shiny, they're not highly educated in the technicalities of MMA, so they're more likely to consume other UFC content regardless of card quality or previous conceptions of "star power". Is the generation of Rousey fans the new TUF wave? Or are they going to be more like the Brock wave in that they're tuning in for Brock but mostly moving on? Or are they going to be like niche combat sports fans that are just following a specific fighter that loses complete interest should they fail or depart ala Boxers? Some stuff to think about.