I've been thinking about this for quite a while now but have come to the conclusion the only logical reason Hendricks gets the 3rd shot at Lawler is because he is a Reebok athlete. Notice that he got the title shot not long after the Reebok-UFC partnership was announced to the public. The fight will happen in the summer and the Reebok deal kicks in during the summer so this will probably be on the Independence day card. Also, on UFC Tonight, Dana said Ronda will fight in July as well which means that the top two positions on the card will be occupied by Reebok athletes. I don't suspect Reebok has that much of a say in match-making but this was an easy one to pull off by the UFC to please their sponsors. Personally, I think its BS that Rory doesn't get a shot but Rory vs Lombard is a cool fight as the co-main for the Montreal card so I guess its cool. Thoughts?