They need a David Stern type of figure if they want to be fully mainstream.
Dana's always been a rebel. He doesn't want to wear suits. He doesn't want to speak business english. He wants to be emotional. He shows no diplomacy in his media appearances.
But yea, that Dana White brought the sport to wear it is today, sure. But is it because of how Dana behaved, or because the sport was at a full bloom and would have grown regardless of the Dana White character?
We're going to find out now, when the sport is pretty much saturated. It's peaked.
Let us see how long Dana can keep people interested. They've reached Fox. This has been their goal. But achieving is much easier than sustaining.
He was borderline bashing Fox Latin America the other for how they only got the leftover mma promotion when they signed Bellator, because an agreement couldn't be reached with the UFC.
Yea, he's in the big boy world now. He can't continue his totalitarian regime forever. Fox basically told him to F off and signed Bellator.
So it took the UFC all this time to get to Fox, and Bellator just got there too.
Viacom is basically sitting there waiting for Dana White to shoot himself and his own organization in the foot, and they're going to jump on the opportunity to explode Bellator to the same level.
Yea all it takes is for more fighters to think "fuck this UFC bullshit" and jump to bellator. It will happen one day.
It's what happened with WCW vs WWF. WCW had all the money, bigger names, better ratings and viewership. But they killed themselves from the inside out with suicidal management.