Is it just a coincidence that all the more “marketable” stars get the decision nod?

UFC if more "entertainment" than "professional sport". The sooner you accept it the better, but yeah you're 100% right. Many things are very shady
 
Apparently it's a new rule: the losing fighter gets the win.
 
Ye Bautista and Merab are so marketable.
Aldo is so marketable that they never gave him the rematch against Conor and keep pitting him against no names even though he’s an aging legend.

They obviously have something against Aldo (probably a lack of ppv buys). They can care less about him.

If they can build a name off him they will.
 
Aldo is so marketable that they never gave him the rematch against Conor and keep pitting him against no names even though he’s an aging legend.

They obviously have something against Aldo (probably a lack of ppv buys). They can care less about him.

If they can build a name off him they will.
They gave him a title shot after a loss to Moraes.. It was his only fight in the division too.
 
But they didn’t give a shot at Conor and they just gave the nod to Bautista when the media had it at 50 50
Conor didn't stay at 145 so there was no shot to give. Also Conor is a rare exception, Conor can fight whoever he wants. Of course they wouldn't want to give Aldo another fight with Conor unless Conor himself wanted it, Conor is the biggest star the sport has ever seen.
 
Aldo is so marketable that they never gave him the rematch against Conor and keep pitting him against no names even though he’s an aging legend.

They obviously have something against Aldo (probably a lack of ppv buys). They can care less about him.

If they can build a name off him they will.

Aldo had a bunch of terrible title defences when he got the ufc title, Dana even warned him at one point that he has to “go” when he’s in the octagon
 
O’Malley got absolutely slapped around wasn’t even close.

That would have been the robbery of the century if they gave it to Sean.
They gave him (O'Malley) 2 rounds which was a robbery in a way. It was a clear 49-46. They tried to make something Shady happen.
 

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