Cowboy's just a badass. Anyone, any place, any time. Other fighters should be paying attention to two things Cerrone's doing: 1. How he's training. The guy never gets injured during training camps (even while doing crazy extreme sports). He takes fights on short notice against high level competition and wins. Pettis, Cain, Cruz, can barely make it through a camp without fucking shit up - how's Cowboy able to do it? 2. Fight frequency. He takes on more fights than 99% of the UFC roster (I pulled that statistic out my ass, but it sounds about right). This allows him to make serious cash without having to run his mouth or be a champ. The exposure keeps him relevant and gains him more fans. No wonder he's sponsored by Budweiser: he advertises them on the biggest stage for MMA every other week.