Jose Aldo has been a dominant champion for over 10 years, but no one really knew who he was until Conor showed up. It sort of reminds me of Anderson Silva before Chael Sonnen. Before Chael Sonnen only die-hard fans knew who Anderson Silva was. After all the hype Chael created Anderson became a house hold name. I kind of see the same thing happening to Jose Aldo thanks to Conor McGregor? I almost feel like Jose would make more money by losing a decision to Conor just because the re-match would be huge.