"McGregor appears to be devoid of any kind of moral compass; a trait one usually expects from a successful global athlete of his stature. Even Roy Keane—another Irish sporting legend with a gigantic ego—at the height of his playing career at Manchester United and for Ireland, had some sense of loyalty or commitment to something greater than just himself and his pay cheque. McGregor, however, possesses no such qualities. His one true loyalty is to money and material wealth. Therefore, a sense of tradition, sporting etiquette, or leading by example, never comes into the equation. While foul-mouthed trash-talk in press conferences may be discouraged in most sports, the UFC actively encourages it. Why? Well, because it creates more publicity and pay-per-view revenue. McGregor's unsporting antics includes taunting fellow fighters in pre-fight press conferences, to the point of pure obnoxiousness; stealing his opponents' belts, or headbutting them at the weigh-in. McGregor continually makes references to barbaric acts of violence, such as skull-smashing and face-butchering; he regularly makes death threats to his opponents; he refuses to engage in any form of sporting fair play before fights, seeing such conduct as idiotic; and he can often be found telling his audience, the media, and fellow fighters - with infantile-like-arrogance - to "fuck off". In other tough sports, such as, say, boxing, GAA, or rugby - which have sporting bodies with proper rules and regulations- respect for the opposition is paramount. But McGregor doesn't get disciplined, or pulled up by the UFC for his outlandish behaviour. Primarily because the UFC is not really a sporting body as such, but a private enterprise of sorts. McGregor, for instance, often refers to the UFC in casual conversation as "the company"." http://www.independent.ie/sport/mma...ing-genius-or-corporate-sellout-34437701.html My take - damn. Messed up how they seem to be throwing their only export under the bus. I can't stand Conor, but he puts butts in seats and has has backed up up his talk. He's also very close to being a two division champ. I suppose there is a lack of traditional civility in Conor that the Celtic minds in Ireland would like to see. It's almost like many on the upper brow look at him an an embarrassment and a bad representative of Ireland.