Within 5 days Ronda Rousey has gained over a million subscribers on Instagram. Just for comparision: Conor McGregor has 966k subscribers on instagram. Manny Pacquiao 2.6m and FM 7.6m Rousey without a doubt has the most social media presence of any combat sports athlete besides Floyd. She has brought the most light to the UFC in the history of the organisation and will probably remain the biggest star the UFC will ever have despite fighting in the by far weakest division the UFC has to offer. Let that sink in for a moment. Appearently you do not have to have the best athletes in your Sport to make bank. You simply need a charismatic and polarizing individual who owns the needed skill and a big marketing/hypemachine. The UFC does not need A-level athletes. In fact they do not even want them.