"Definitely it's not good for the coaches, but it's not about the coaches. It's about the fighters at the end of the day," Jackson told Sherdog.com. "The coaches are here for support. Myself and some of the other ones that have been sponsored, I'm sure we're gonna lose that unless they want to stick with us outside the events." Jackson was clearly disappointed with the situation. Nonetheless, he was adamant that the deal was about the fighters and their overall welfare. "There's only five or ten of us that get sponsored. There's how many fighters in the UFC? That, I think, is a much bigger deal," he said. "Yeah for me [losing sponsors] is a big deal. I'm gonna lose a lot of money, but it's not about me." For Jackson, the consequences of the deal are easier to swallow since the sponsorship value is in the fighters, not the few notable coaches in the industry. "As much I would love to be self-centered and think the world revolves around me, it doesn't. If I quit MMA tomorrow, literally nobody would care. The fighters matter. They're the ones seriously putting their ass on the line. As long as it's good for them, I will be good with it." http://www.bloodyelbow.com/2014/12/...ok-deal-Im-gonna-lose-a-lot-of-money-mma-news My take - props to Jackson for putting fighters before himself. Too bad Dana and Zuffa can't do the same. There are just too many fighters upset over their low earnings and the Reebok deal to be dismissed as whining. I feel there is a systemic abuse of fighters on behalf of Zuffa/UFC which has made them a deserved target of criticism.