It clearly works, what does that say about mma media and mma fans? Everyone wins: - MMA media can write click bait articles about how Dana vs DJ is Fight-of-the-year. - Fighter gets publicity. - MMA fans can feel good about themselves by shitting on Dana - the one MMA circlejerk that never gets old. Why fight the very best fighter in the world when you can call out Dana and get 10x more exposure?