Then why do you suppose ZUFFA decided to sell out their ownership shares? If they think 4 billion dollars is a good price for The UFC now, just imagine how many more billions of dollars The UFC will be worth once USADA accomplishes its goals and turns The UFC mainstream and legitimate? Why, in just 2 or 3 more years once they've rid The UFC of all these despicable cheaters, that 4 billion dollar company will be worth at least double that, possibly 5 or ten times as much! Considering the godsend USADA is with its taken no prisoners Gestapo style tactics and its determination to prevent fighters not just from taking steroids but to prevent fighters from availing themselves of substances that would speed up their recovery time so they'd spend less time hurt, and keeping fighters in their 30s with low testosterone levels from using the same TRT treatment that is legal for any other man with a need for it to use to improve his health and quality of life then the sky will be the limit for the UFC's future popularity and profitability. Once USADA does what it has set out to do, we'll no doubt see PPV buyrates so massive that UFC 100s paltry 1.6 million buys will seem downright comical in comparison! Zuffa is made up of smart men. it's just befuddling to imagine what they were thinking when they sold The UFC just as USADA was about to start working its magic on the overall pop;parity and profitability of The UFC!