So I guess these guys are the most successful gym chain in America, as everyone knows. But, they are also America's most disliked gym due to their various annoying policies and slogans. I have a hypothetical scenario: Planet Fitness continues to market itself as it always has (denigrating people that are either in great shape, enthusiastic about working out or some combination of both), but quietly adds heavier dumbbells, bench presses, squat racks, etc., and retires the so-called lunk alarm. What happens? Do they lose their base or do even more people start flocking there?