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You make it sound like the UFC bent over backwards to create a division for her and then signed a bunch of women for it. No, not at all. The UFC gave her two random fights. Then tried to strong arm her into fighting on a 8 week notice and when she wanted a few more extra weeks, they let someone else fight for the title.
If they were trying to make her a star, they would have waited a few more weeks to make Holm vs Cris happen. It doesn't add up with "Trying to make her a star"
They DID bend over backwards to make a division for Cyborg. The whole division, at present, consists of only her and two women previously in the UFC as bantamweights. That is it, as far as I know, for the time being. And as Cyborg is the only one of those three women who can't make 135 lbs, I think it is safe to say that the UFC created the division specifically with her in mind. And I think it is also safe to say that they are hoping she will be like Rousey in terms of bringing star status to the division (by virtue of being unbeatable).