I think Lorenzo and Co. couldn't be asked to put up with this anymore

Panmisiek

Panmisiek

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They grow business to incredible value over the course of 15 years and lets be honest here it wasn't easy ride for anyone.

Fighters pulling out of key fights with injuries, USADA, fighters demanding more pay, Reebok sponsorship, poor PPV sales and finally huge backlash from fans and media at Helwani ban.

If thats the real reason, then honestly I cant blame them. They did amazing job to promote the sport in many ways such as TUF and going out of US and doing events globally - but what else they can do?

They saying new company will get the organisation to the next level, how? Other than pay fighters, what else can be done?

What else could be done by new owners that couldn't be done by previous? Thats the real question here guys.

I dont expect much from the new owners in that regard to be honest.
 
Panmisiek said:
huge backlash from fans and media at Helwani ban..
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Huge backlash?

95% of MMA viewers didnt give a crap about Helwani.. just a few whiney bitches on sherdog, underground and reddit.


And reebok/Usada... you realise it was The Fertita's brought them in?
 
International expansion.

It's obvious. Zuffa laid the groundwork, now these guys are gonna build.
 
Why couldn't they be asked anymore? Did they ban questions?
 
dimspace said:
Huge backlash?

95% of MMA viewers didnt give a crap about Helwani.. just a few whiney bitches on sherdog, underground and reddit.


And reebok/Usada... you realise it was The Fertita's brought them in?
Click to expand...

I think they regret that decision later, especially when Jones was pulled.
 
I don't agree fully but I bet burn out played a factor. Probably not a large one but they have to be sick of some of this shit by now.
 
Panmisiek said:
They grow business to incredible value over the course of 15 years and lets be honest here it wasn't easy ride for anyone.

Fighters pulling out of key fights with injuries, USADA, fighters demanding more pay, Reebok sponsorship, poor PPV sales and finally huge backlash from fans and media at Helwani ban.

If thats the real reason, then honestly I cant blame them. They did amazing job to promote the sport in many ways such as TUF and going out of US and doing events globally - but what else they can do?

They saying new company will get the organisation to the next level, how? Other than pay fighters, what else can be done?

What else could be done by new owners that couldn't be done by previous? Thats the real question here guys.

I dont expect much from the new owners in that regard to be honest.
Click to expand...

They asked Bill Gates in the early 80's what else did he expect computers to do?
They said about television, it's not like everyone is going to go home and sit in front of a box every night.
 
They grew a successful company from nothing and now they want to cash out. Is normal.
 
i was thinkin maybe they realized the lawsuit was gonna screw em, so sell now at peak value
 
The Muhammad Ali, or a modified version of such, will eventually come into play for MMA. Once that happens, the "sport" would no longer be their personal sandbox / money machine.
 
Panmisiek said:
They saying new company will get the organisation to the next level, how? Other than pay fighters, what else can be done?

What else could be done by new owners that couldn't be done by previous? Thats the real question here guys.
Click to expand...
There's lots to do. Getting a proper TV deal is a good start.

A PPV event typically crosses 3-4 channels to see the whole thing. Fight Pass, FS1/FS2 and then PPV. MMA is the only sport I watch and I'm utterly obsessed with atm, but honestly, I have no clue how to watch this shit legally.

Just last week I watched some prelims on Fight Pass, which I subscribe to, then when that was over, in Canada, the next fights were on Fight Network, which I don't get, then the main moved to TSN5, which I also don't get.

MMA is still very much a niche sport and it's hard to get access to it. PPV is a very alienating model. It's hard for a lot of people, myself included, to pop $60+ on a 2 hour show.

There is a shit ton of work to do to restructure the format of how this brand/sport is delivered to consumers and right now, it is an absolute cluster fuck. Outside of hardcore fans, who is going to sit for 6 hours and watch this shit for a single event? 6 straight hours is a hardcore commitment. And even more so, look at the live events and how few people show up for prelims - nobody has the time or the interest to show up to a live event for 7 fucking hours.

There is a lot to do.
 
lostdog000 said:
i was thinkin maybe they realized the lawsuit was gonna screw em, so sell now at peak value
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I doubt the lawsuit changes anything at all. They guys involved are all just disgruntled never-was's with a chip on their shoulder. The UFC follows the WWF/E business model and they have been able to identify their workers as IC's for decades with zero issues. There is also very little REAL (not internet bro science and ECON 101 CLASSES) that show the UFC is anywhere close to a monopoly.
 
dimspace said:
Huge backlash?

95% of MMA viewers didnt give a crap about Helwani.. just a few whiney bitches on sherdog, underground and reddit.


And reebok/Usada... you realise it was The Fertita's brought them in?
Click to expand...
He said fans AND media backlash. Pay attention.
 
The new owners are probably going to push much harder for globalization. Eventually concussion lawsuits will start to appear and maybe a fighters union or even federal legislation(unlikely unless bellator goes out of business and Zuffa is close to a monopoly)
 
I think the main point here is that the new owners will work to turn fighters into stars.
That's basically their job isn't? Thei promote a shitload of famous people?

So they have the contacts to get all the main fighters out of the MMA circle.

I think the first thing they should do (and I think they will) is to change the deal with Rebook.
 
Panmisiek said:
I think they regret that decision later, especially when Jones was pulled.
Click to expand...

Busting jones gave the sport even more credibility.

Thing to remember with the anti doping aspect, is that in America, maybe not such a big thing, as the sports leagues in teh US are historically pretty shocking when it comes to anti doping. But in Europe its much bigger, over here doping is much more in the news, doping busts make mainstream news tv etc. In building a worldwide brand credibilty is important.

Short term they lost a bit of money on Jones, but long term, the credibility they get as a sport willing to bust their #1, worth a lot more.
 
They went out on top. Can't do better than that.
 
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