I was just thinking about the message that Dana and the UFC has tried to push over the last few years: The UFC is legit and that it will someday surpass the other sports. And the idea was that getting a big network deal like the one they got with FOX would further help solidify this goal. However, in the last little while they have really gone out of their way to promote things in such a way that makes the sport seem more illegitimate than ever. Now, I am not starting this thread to critique fighters, I am merely pointing out how the UFC is undermining their sport. 1. McGregor and how they have marketed him. http://www.mmanews.com/lorenzo-fertitta-says-ufc-ignored-dennis-siver-purposely-piss-off-fans/ First Lorenzo comes out and admits that they are purposely trolling the fans by ignoring one fighter in an upcoming main event. Second, the UFC promotes him as the Irish Ali. http://www.bloodyelbow.com/2015/1/21/7865169/forbes-blasts-ufc-conor-mcgregor-muhammad-ali Now, none of this is McGregor's fault as he clearly was not comfortable with the Ali comparisons but it didnt stop the UFC from continuing to use it. 2. Then they pass off Rousey as one of the greatest EVER. http://www.mmafighting.com/2015/1/1...orenzo-fertitta-says-ronda-rousey-is-the-most Listen, she is a great athlete and is definitely going to be considered one of the greatest when we look back some years from now. But, two things are important here. Let us not forget that compared to other MMA organizations, the UFC was late into the WMMA scene. And, WMMA right now is the equivalent of the MMA when Royce was around. There is one person who is elite and a bunch of other fighters that are still trying to reach that level. This is very much unlike most of the divisions on the men's side, where there can be multiple individuals at the top. These are just two examples of how a casual fan and a hardcore fan can look at how the sport is being presented to the world and think that it is a big joke that is not to be taken seriously. I get it that the UFC is a business and the point is to make money and so they have to sell the present as the best ever, but let us all acknowledge the truth, and that is, the UFC is only thinking about itself, all at the expense of legitimizing the sport we love.