I think it's safe to say that the general consensus assumed that the UFC on fox deal would have a similar effect that the ultimate fighter had on the UFC. Many believed that the fox deal would take the sport to the next level, but so far that has not happened. I believe that the reason for this is that the average person simply doesn't recognize many UFC fighters. In all honesty, only a few fighters are universally recognized such as Liddell for his trademark mohawk, Tito for his relationship with Jenna, Couture for his roles in movies, and Anderson/GSP for being on top of the UFC for as long as they've been. My belief is that the primetime specials, UFC countdowns, and anything else that personally deals with the fighters should be aired on Fox instead of just Fuel tv. Name value is what gets people into the sport. I personally got into mma because I recognized Ken Shamrock from pro wrestling. Many sherdoggers are on here because of Brock Lesnar. Once people get to know the of the fighters, they will definitely be more interested in their upcoming matches. Thoughts? How else could the popularity grow?