How terrible is the UFC at promoting?

Discussion in 'UFC Discussion' started by Iroh, Aug 8, 2018.

  1. Iroh The Dragon of the West Platinum Member

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    Compare this UFC promo...



    ...with this independently made promo.



    There probably are more promos for this fight that are better than the official one. Not to mention the turrble and generic poster game the UFC has.
     
    Last edited: Aug 8, 2018
  2. Chris Gaines Brown Belt and Red Wings

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  3. wilKO Green, White & Gold belt

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    It's as if they like they hate breaking records. Their posters and promo videos bar a select few have all been absolute dogshit.
     
  4. VinceArch Venom in the veins.

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    Promoting doesn't seem to be their specialty. When they want to get behind a fighter they are usually good but it is few and far.
     
  5. Iroh The Dragon of the West Platinum Member

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    You just trying to be edgy or just really a fan of anything the UFC puts out?
     
  6. kflo Titanium Belt

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    When they want to? Why don’t they usually want to?
     
  7. LouisBolanos Popcorn tastes good

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    That's just the announcement trailer. Wait til UFC releases the actual promo.

    Aldo vs. McGregor official promo was dope AF. Rousey vs. Holm official promo was dope AF. The UFC absolutely kills when they want to, the problem is they know 90% PPV cards are simply not worth the effort since they're not gonna sell anyway.
     
  8. Pakman Steel Belt

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    They're awful at it. Honestly, the Contender series has waaaaay better promos/build-up to the fight than actual fs1/fox/ppv events. Its pathetic considering this is now led by a group of hollywood agents that should know how to do this kinda stuff?
     
  9. Chris Gaines Brown Belt and Red Wings

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    [​IMG]
     
  10. kflo Titanium Belt

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    I don’t see the other one as being a better official video than the ufc one. I’m pumped from both.
     
  11. Sansnom Banned Banned

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    They haven't even started promoting that fight.
     
  12. Iroh The Dragon of the West Platinum Member

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    Even then it could be way better for an announcement promo. Only really great one I would call the Jones vs DC 2 promo. I should rewatch the ones you mentioned though.

    Oh and the Eddie vs Conor was really good too.

    That kind of defeatist mentality is what brings in these terrible PPV rates, not the other way around,
     
  13. Iroh The Dragon of the West Platinum Member

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    That promo is what I would call a start. Also premiering it at the end of the presser felt flat to me personally.
     
    Last edited: Aug 8, 2018
  14. Threetrees BLM

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    Terrible.
    They're fallen into the classic corporate marketing trap of developing a template as the organization standard and fitting every promo and poster to those templates regardless of the narrative or gravity of the fight. I mean we'll rarely get something super creative, but even that usually pales in comparison to fanmade stuff.
    It's so weird because the UFC's buisness model is based on independently marketing individual events - but I think during the UFC's boom like around UFC 100 they got into the mindset that they could put zero effort into marketing and sell the fight regardless.

    That's why they are where they are now. They have just enough brand recognition and few enough stars that they're in this weird space that when they do produce something creative and fresh non-UFC fans don't know what the promo is even for until the end of the promo when they've already lost interest. So they're trapped being wholly reliant on the name recognition of individual fights to sell fights, except they're so bad at marketing at the moment that they can't create stars to save their life they have to back into them with special freaks like Conor and Jon Jones - or hope they get some smasher like Khabib to say something crazy on the mic.

    No wonder they jump on every fighter controversy to take onto the front of promos, from "Yo Mamma Got Tickets" press conference punch, to *insert Jon Jones transgression here* to Conor throwing a dolly. They spend so little on marketing that they can't create or capture an organic narrative at all, they have to hope for some big splashy media event that everyones already heard of to push their campaigns along.
     
  15. Axl' Orange Belt

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    Man how awesome it would've been if the Rizin production crew did the promotional videos for this fight.
    I will never understand how a multi billion dollar company has such bland and uninteresting production.
     
  16. Liquid Samurai Purple Belt

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  17. Iroh The Dragon of the West Platinum Member

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    I'm pumped just because of the fight itself. The promo was alright, IMO. But "alright" is far from what a fight of this magnitude deserves.
     
  18. LouisBolanos Popcorn tastes good

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    The Ronda and Conor promos were both incredibly well received. Ronda vs. Holm promo even got an Emmy nomination.

    It's smart business to look at potential ROI on different PPVs and not over commit on cards with subpar potential returns. Any PPV card would sell better if more resources are put into marketing it, but the UFC has limited promotional resources and they need to spend them in a way to maximize overall profit.
     
  19. Mmaprovost Brown Belt

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    Will be hard to beat that, pretty damn good
     
  20. Voltron Green Belt

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    They should promote the shit out of cejudo too.
    -Just beat the p4p king
    -a fucking gold medalist
    -mexican
    -wants to move up and fight tj.
     

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