How should the UFC push Cody?

Discussion in 'UFC Discussion' started by KB Warrior, Dec 31, 2016.

  1. KB Warrior

    KB Warrior Brown Belt

    Joined:
    Dec 22, 2015
    Messages:
    2,909
    Likes Received:
    11,004
    I think Cody put himself in a strange place promotionally last night because he came into the fight with a bit of a douche bag image but didn't keep it after. He was a guy that was easy to hate with his dude bro speech patterns and short temper. Then when he brought the kid out and gave him the belt it made me think Cody is not that bad. I didn't start to like him though I just became indifferent and indifference is promotional cancer.

    He has the look (young, handsome, muscled, tats, etc.) but he can't talk like Conor. When he talks its either very basic responses or its cringeworthy nonsense. He likely isn't going to be able to keep his rep as a KO artist fighting the best of the best since the top manlets bounce around the cage like a monkey on crystal meth.

    So how should the UFC market him if he can't be a bad guy and he can't be a dominant KO artist?
     
  2. Irishwhiskey119

    Irishwhiskey119 Banned Banned

    Joined:
    Jun 1, 2011
    Messages:
    11,043
    Likes Received:
    11,222
    Market his looks. Don't let him talk.
     
    groo likes this.
  3. Bogeyman

    Bogeyman Electrical Cord Belt

    Joined:
    Apr 30, 2009
    Messages:
    11,310
    Likes Received:
    12,796
    Location:
    Ireland
    Bring out a range of Cody-branded pregnancy tests, kitchen foil etc.
     
  4. west42

    west42 Brown Belt

    Joined:
    Dec 27, 2012
    Messages:
    2,993
    Likes Received:
    3,091
    One word-neck tattoos
     
  5. effervesciata

    effervesciata Purple Belt

    Joined:
    Jun 2, 2015
    Messages:
    1,864
    Likes Received:
    1,292
    I think he's marketable, but he hasn't quite found his image yet. He's shown a willingness to establish some sort of persona, but it's basically just imitating Conor at this point.
     
  6. Fight Professor

    Fight Professor Gold Belt

    Joined:
    Feb 3, 2013
    Messages:
    18,097
    Likes Received:
    12,346
    Well, immitating Conor but adding a personal touch is the way to go in the UFC.
     
  7. GrandNegus

    GrandNegus Orange Belt

    Joined:
    Mar 5, 2016
    Messages:
    349
    Likes Received:
    573
    He came off great at the post fight press conference, I think Cruz just got the best of him in the verbal exchanges so it made him seems worse than he actually is at speaking. I think he'll do fine.
     
  8. Irishwhiskey119

    Irishwhiskey119 Banned Banned

    Joined:
    Jun 1, 2011
    Messages:
    11,043
    Likes Received:
    11,222
    He's acted like a douchebag in a lot of situations. He's a good dude to his family and the sick kid etc. but he's still a bone head and will dbag it up when the cameras are off. He's not the best speaker either but he does have a look you can market.
     
  9. Clutch Kyrie

    Clutch Kyrie Double Yellow Card Double Yellow Card

    Joined:
    Dec 28, 2016
    Messages:
    246
    Likes Received:
    149
    Market the whole maddux thing, it will make up for his lack of intelligence but I think he can become a solid 500k buyrate fighter if marketed well.
     

Share This Page

  1. This site uses cookies to help personalise content, tailor your experience and to keep you logged in if you register.
    By continuing to use this site, you are consenting to our use of cookies.