I couldn't help but notice from my Twitter that very few prominent MMA media members seem to be out in Vegas for UFC 207. There are also far fewer articles on their sites than I would normally expect. For instance, I don't think there's anyone from MMA Fighting.com in Vegas (Luke Thomas is there for Sirius, which is his full-time job nowadays). Obviously it's the week between Christmas and New Year, but plenty of MMA events take place at inconvenient times and MMA media still turn up. This is also supposedly a biggie. Honestly this is bizarre. Ronda has declared war on the MMA world in terms of promotion, and the UFC has agreed to go along with this in order to flatter her ego. The 'event' has almost zero buzz two days out. The return of Rousey should be a mega-event; instead, I think this could be a disastrous failure. If it breaks 700k buys I will be surprised, and it really should crack 1m buys no problem at all. I am guessing 600k. I do wonder if the media have decided that, as Ronda/UFC are plainly determined to maliciously deny them content (which is totally self-defeating from the UFC's perspective and, depending on the butyrate, could cost them tens of millions in lost revenue), they will give the show the minimum converge in return. Sure, that costs the media money in terms of clicks. But then again if they have minimal content to work with, they will get minimal clicks anyway. Tellingly, there are less articles about Ronda on websites. If they were really desperate for clicks, they could write anything with her name and on and post it in hopes of drawing some traffic. They do it with Lesnar all the time. But that isn't happening. So I think the media are also sending a message to the UFC. Deny us content, we won't promote your event.