I had a recent discussion around Conor McGregor frustrating the UFC with his lack of media appearances with Jason from MMA on Point. I'd argue that less would be more for this fight. They already have the hook with the dolly incidence (whether you like that or not) and a big push of media on fight week will be more than enough to promote this fight. Edit for more: As far as I remember, he didn't do a whole lot of media leading into the Diaz II fight and that didn't seem to matter. There was a built in story already, and once they got together on fight week they sold the PPV to record sales. I'd argue that early promotion will help with gate sales (but these already seems to be taken care of) while fight week promotion is way more important for PPV sales. I've tried to find actual data around when people buy PPVs, and, while I couldn't find solid data, the consensus seems to be 1 hour before, 30 minutes before. A big push on fight week seems to be a way bigger influence to push buys. Thoughts?