I was planning on going the GOMAD route, but when i worked out how much drinking a gallon of milk a day would cost me, with the eggs, i think it's more for people with their own farm.
If i buy a pre-made sandwich or something like that, i just quickly look on back for fat and protein, 5 second glance. Calories don't bother me, i just don't want any more unecessary fat clogging up my arteries. However, having a totally fat free diet like some people is ridiculous and unhealthy, it's still needed in the body to some extent, it exists for a reason.
Still, i never understood the whole weight loss issue, as it is simply eating less calories than you burn. This is fact, not opinion, not research, science fact. Some people may struggle to burn calories as fast as others (such as me, i can add and lose weight at will). But the principle still applies. When i've been broke before, i can live happily off one meal a day - we are talking couple hundred calories total, some days not even eating at all, just fluids and that's just to save money. If i wanted to actually really lose weight, it wouldn't even need thinking about.