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How low would UFC PPV buyrates have to go for them to change their PPV strategy?

Discussion in 'UFC Discussion' started by j18lee, May 23, 2014.

  1. AvengeAll Yellow Belt

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    That bad, you think? Wow
     
  2. j18lee Brown Belt

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    I should have worded it better. Definitely there are going to be huge PPV cards that get 600k or whatever to pull the mean up.

    I should have said the mode (instead of the mean) is around 250k. As in, most commonly PPVs now sell 250k.

    And with UFC 175, it's going to get 700k maybe?

    So someone else suggested, is that all that is needed, that occasional stacked card (probably 3 a year) that gets 600-800k and the others with low buys don't matter?
     
  3. j18lee Brown Belt

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    Just based on some of the numbers we've been seeing, I think you'll be dead wrong on 173 and 174. Good guess on 175, but on 176, it will get that only if they add another big co main event. Aldo by himself has shown to net only about 250k buys.
     
  4. Until fans vote the message so many times it gets through the thick skulls of UFC execs.
     
  5. j18lee Brown Belt

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    Very valid points and that sounds like a likely scenario. So would 100k ($6 million / 2 = $3 mil) be enough for them to continue on with the same model?

    If it is enough, then we're not going to see any changes to the PPV model as I suggested since it's very unlikely that we get under 100k buys.
     
  6. BionicCommando Silver Belt

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    That and June (as well as August) tends to be historically a down PPV month for the UFC. I think 174 is going to be ugly all around for them in terms of that event from the gate to the PPV buys.


    They'll probably make it all back though in July with the cards in July. UFC 175 should be big, I'd imagine the finale the next night will do well and I bet they'll make a killing in Ireland.
     
  7. IngaVovchanchyn Plutonium Belt Platinum Member

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    There is not enough data available to even venture a guess.
     
  8. bigearv14 Purple Belt

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    #5: Include all PPVs in UFC Fight Pass and increase price to $14.99/month

    I think this would work if there was a pricing system that discounted those willing to pay for longer subscriptions up front. WWE found a way to do it, hopefully the UFC can find a similar system and make it profitable. It would also increase viewers on smaller cards and maybe even bring a few new stars about thourgh exposure.
     
  9. TrueBias Silver Belt

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    I like more cards. Football isnt in season, soccer sucks, baseball is suicidal, and hockey isnt popular where im from.
    They should decrease price because champs fighting 3x is good, is it the best idea, but these morons get injured in their camps.

    Best course of action is to.decrease price. You either get some money or no money.
     
  10. BionicCommando Silver Belt

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    Fight Pass in it's current form simply isn't built to handle that kind of project.


    NOW will it in two years? I suppose that's the hope if you're a fan.
     
  11. Mau Gold Belt

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    no one knows.
     
  12. BionicCommando Silver Belt

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    I think that they're aware that the pay per view model is on it's last legs. I think the reality though is that until other things change, this is the model they have and this is the model they'll continue to live and die on for the short term. I think long term, the hope would be a bigger Fight Pass or a bigger TV deal.
     
  13. bigearv14 Purple Belt

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    Agreed. It would be a big change, especially since Fight Pass just started and the UFC still needs to see how well it does in its current state.

    But if problems arise as TS mentioned, I see something similar to this as a strong possibility.
     
  14. deise69 Brown Belt

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    I see the the UFC doing away with the PPV model and going completely online in the future with Fightpass. A Netflix for MMA that streams everything live and includes all their old events, episodes of TUF, Pride, WEC, Strikefore etc
     
  15. BionicCommando Silver Belt

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    They've already discussed hybrid-ing it (less UFC PPVs, numbered events on Fight Pass) if certain people are to be believed. The problem is Fight Pass in it's current form has already met it's projected total of subscribers and they still have a PPV contract in place that stipulates a set # of events.
     
  16. j18lee Brown Belt

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    While we don't know enough data... Plenty of UFC execs would know this very well. Maybe even some grunts at UFC headquarters know this also, some intern in the account division or something.

    But regardless, the ideas being floated around in this thread has been very enlightening and entertaining.

    I didn't realize the power of the Fight Pass and how likely it could have a huge part in the future of UFC programming.

    I guess I should have realized that since online subscription is the way to go with almost anything these days - NFL/NBA/MLB, Netflix, Amazon Prime, HBO Go, etc.
     
  17. theanticool Brown Belt

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    Didn't the WWE's stock drop like by like 2/3's because of that move?
     
  18. Mau Gold Belt

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    I guess there aren't any ufc execs on sherdog giving this type of information.

    Also, it's implied the "no one" is directed at our controlled enviroment, not at the whole universe.
     
  19. BionicCommando Silver Belt

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    Partially. It was more that Vince McMahon told anyone who would listen that they were going to double their television revenue and then they signed a deal for some 100 mil less than that.
     
  20. dipstickjimmy Red Belt

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    I imagine when Fight Pass is able to become the delivery model and they are able to cut out the Cable and Satellite distributors they will have a much higher profitability. A Fight Pass can be for different levels. The current $10/month for what you get now, maybe $250/ year for All Access to every card or $30 per PPV on its own.
     

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