I'm not one of those fanatics who get all excited about PPV buyrates for fighter X and how awesome or not awesome that guy is. However, I do check the numbers for fun and like everyone else, see that the UFC PPV business had declined dramatically since the "Golden Age" of 2009-2010. The PPV buys rates are getting so low that it actually has me excited that maybe the UFC will have no choice but to alter their PPV model. Possible changes in my estimation from most likely to least likely: 1. Have fewer PPVs per year. Maybe go back to every 1.5 or 2 months. 2. Stack the cards more, like UFC 174 by having champions fight 3 times a year instead of 2 times. 3. Reduce the price of lower quality PPVs like UFC 173 and UFC 174 to something like $30. 4. Do away from the PPV model completely and have more FOX cards, or maybe strike a deal with premium cable like HBO or Showtime. As recently as last August, UFC 163: Aldo vs. Korean Zombie (which also had Machida/Phil Davis) sold 170,000 PPVs. A typical PPV now sells about 250k buys. This weekend's UFC 173 has a chance to dip below 170k I think because Barao is less known than Aldo. And UFC 174 with DJohnson? Probably just above 100k buys. Would low do you think the PPV buy rates have to go for the UFC to be forced to change their model? 100k? Or sub 100k? And which of the four options do you think they would try, or a totally different one?