I don't understand it. Thousands of Canadians cross the border JUST to shop at target. All they needed to do was bring their inventory to Canada and they had a massive consumer pool slobbering at the chance to buy from them. But they purchased Zellers, a Canadian retail chain losing marketshare for years, and just kept selling Zellers products. People expected... and, I have to emphasize, slobbering at the chance to spend money on... Target products at Target prices. They would have had to actively try to screw it up. Can someone explain to me how it happened?