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Say the owner makes $30 on the uniform (more likely than $15 for 2 items that you can't buy anywhere else) has 300 students with 3 uniforms and that change gear every 2 years, that's quickly turned into over $13000 a year.
You can twist figures anyway you want, bottom line is that it creates a monopoly on where you get your gear from.
As well as looking a bit cheesy.
"No one ever won anything wearing a t-shirt tucked into sweatpants with a belt."