He’s a star, the official UFC promo from last month is at 1.3mil views, for comparison the Conor vs Dustin III official UFC fight preview is at 2.1mil now, and that’s like 6-7 months old.
he’s not a super star, but if he was given a decent main card to work with he would do 600k or so I believe. He’s pretty easy to promote, and it’s hard to believe this is his first title defense given his highlight reel and mystique.
The problem is who the hell would pay for this PPV, not many. Nobody is paying for this card, and it doesn’t really matter who is headlining(minus a Mcgregor card), Izzy is about to go through the same thing, though to a slightly lesser degree.
The next few PPV’s are gonna have subpar numbers I believe. Colby v Masvidal has big potential though, but you have to make the cards atleast decent.
UFC 251 reportedly did 1.3mil buys world wide, but that card featured 3 titles fights, Jose Aldo, Petr Yan, Volk, Max, Masvidal, and Usman. It had something for everyone, and these cards are no where near that quality.
There isn’t a guy on the roster apart from Conor, who can command 1mil buys on their star power alone, so if you can hit the 600-700k range that’s definitely star worthy IMO