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Am I dumb? No, I'm an adult and understand how the world works. Are you dumb?Are you dumb? Look at boxers.. even when they don’t sell as many ppvs as MMA fighters. They get paid about 5 times as much. They’re worth about 5x as much as what the UFC currently pays them and Henry isnt even asking for that much.. good for him.
These fighters CHOOSE to sign a contract with the UFC. They have the freedom to say NO, if the amount isn't enough.
Then the UFC will either say, that is all we think you are worth, OR they will come back with a higher offer.
Do you have friends or family? Do they work? Have jobs? If they do, the process worked in a very similar way I'm sure.
I'm not even going to get into the difference between what boxers get paid and what UFC fighters get paid.
But, the UFC itself is a brand and an attraction. That is why the low level fighters and even mid-level fighters aren't as highly valued. Because having them on the card or not, doesn't impact revenue at all.